I overheard a colleague saying that maternity services was a difficult area to get media coverage in beyond seasonal NYE deliveries or sharing a birthday with a royal baby.

I was puzzled as there seem to be a wealth of stories in this area from home births and the growing problem of obesity among new mothers to student midwives and neonatal care.

Here is a simple example of a story I wrote for a local newspaper in west London. It got one of the newspaper’s highest social media shares. It ain’t rocket science. Just open those eyes and ears. The stories are there.