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People get an abundance  of spam in their inbox and you only have a few seconds to capture their attention with an eye-catching subject line.

How will you capture their attention?

Then, in the content, you need to both give something of value to the reader while accomplishing your own objective.

I have written and edited a variety of printed and electronic staff, stakeholder and resident publications. These include council newspapers the Bow Bugle, the Brent Magazine and Tower Hamlets News which had a circulation of 90,000 in east London.

Here is an example of the latest publication produced for St George’s Hospital, London.