People get an abundance of spam in their inbox and you only have a few seconds to capture their attention with an eye-catching subject line.
How will you capture their attention?
Then, in the content, you need to both give something of value to the reader while accomplishing your own objective.
I have written and edited a variety of printed and electronic staff, stakeholder and resident publications. These include council newspapers the Bow Bugle, the Brent Magazine and Tower Hamlets News which had a circulation of 90,000 in east London.
Here is an example of the latest publication produced for St George’s Hospital, London.