One of the easiest way of informing the media about your company’s work and products is by sending a press or news release.

A press release provides details of your product providing a summary of relevant information. A strong press release should never cover more than a double sided sheet of A4.

National publications receive hundreds of press releases at week so it’s important you have something valid to say and frame it to catch a journalist’s attention.

This can be followed by a phone call alerting the journalist to the story and sounding out their potential interest. Persistence and personal press contacts are important in seeing a story is covered.

I have  an extensive database of press contacts so we can target relevant publications, radio and TV stations ensuring you get the best possible coverage.

Press releases should always be posted on your company’s website.